Art Personalised: Masterpieces from the HKMoA
WHAT
‘Everyone’s personality is unique, and so are the characteristics of different artworks.’ For this exhibition, the museum handpicked almost 100 pieces from their four core collections, categorising them into four different personality traits. Additionally, Hong Kong artist, Joey Leung, presents corresponding hand-painted custom characters for the pieces. Each exhibition zone also has its own exclusive scent crafted just for the specific personality type.
WHY
Audiences are encouraged to take a personality test before viewing the exhibition in order to find out what their traits are. This way, they are able to see which artworks share the same traits as they do. In doing this, viewers can find artworks that resonate with them, making it a unique experience. Audiences are sure to love the personal presentation of art pieces from all time periods – a great way to see art from different eras and forms in a new, relatable light.